Evaluation Question Three - Music Video

Another criticism that the music video received was that the video had scenes of drug use. Obviously this was not real; however it was quite explicit and showed one of the characters, myself, in the video injecting a needle into my arm. There was slight criticism because of the fact that it may not be very suitable for a younger audience and may in general influence teenagers in the wrong way. This was understandable and therefore something had to be done to change it. Despite this the decision was to add an effect onto the clip so that it didn’t necessarily blank the clip out completely so that you couldn’t see it, yet just to distract the attention away from what is actually going on. The effect was one that seemed to give the clip a rainbow effect. You could still see the outlines of the actor and everything else around them; it was just less clear to see what the actor was doing. This was appreciated and accepted much more and therefore allowed the video to improve even more.