Evaluation Question One - Music Video

Despite my media products using and developing the forms and conventions of real media products, it also challenges some of the conventions. Many music videos that I have studied don’t consist of a story or narrative which is common in the Drum and Bass genre, instead having a video that doesn’t really relate to the lyrics or the theme of the song. Some of the videos I looked at have a slight narrative such as The Prodigy’s “Warrior’s Dance” video, however other than that nearly all videos are very abstract. My media product of a Music Video consists of a narrative about a controversial topic of drug use. These types of issues are sometimes used in the Drum and Bass genre but not all the time, as sometimes they are just simple storyline like the “Warrior’s Dance” video where there are matchbox’s that come to life and act as people. Therefore my music video challenges the conventions of real media products as well as challenging the genre of Drum and Bass. Other videos that I have studied that do not consist of a narrative are Pendulum’s video “Granite” that is just lots of different pictures and videos of people including a lot of shots of news readers/Television news channels.