Another piece of media technology that I used was Final Cut. This is an industry standard piece of software that is used by professionals and I used it to help make my Music Video as effective as possible. I began to import the footage of my film into Final Cut and started putting the film into order. To make the film effective I had to make sure the clips played to the beat of the music. At the start of our song the tempo is very slow and when the beat drops and the tempo rises, it was quite difficult to keep the clips changing to the beat of the music. I had to make sure there was enough footage so that the same clips weren’t being used all the time and that the tempo of the clips stayed the same as the beat. There were also a lot of effects that were used and the most effective one I think was a TV style screen where it makes the shot seem like it was recorded on a camera or a news television channel.
Below is a shot of the sequence bar where we arranged the music and video clips.