Evaluation Question Three - Music Video

Another criticism that the music video received was that the video had scenes of drug use. Obviously this was not real; however it was quite explicit and showed one of the characters, myself, in the video injecting a needle into my arm. There was slight criticism because of the fact that it may not be very suitable for a younger audience and may in general influence teenagers in the wrong way. This was understandable and therefore something had to be done to change it. Despite this the decision was to add an effect onto the clip so that it didn’t necessarily blank the clip out completely so that you couldn’t see it, yet just to distract the attention away from what is actually going on. The effect was one that seemed to give the clip a rainbow effect. You could still see the outlines of the actor and everything else around them; it was just less clear to see what the actor was doing. This was appreciated and accepted much more and therefore allowed the video to improve even more.

Evaluation Question Three - Music Video

Firstly my music video received some audience feedback that would allow me to improve the hard work that had already been put into it. The first criticism of the music video was that there wasn’t enough footage used in the video. The song itself already had to be shortened before we had even started editing as it was roughly five minutes long. However once we had shortened it to around three minutes long, we still didn’t have much footage and during the fast paced mid section of the song we had to sometimes use clips that we had already used. Despite it only being a couple of clips that we had used twice, it started to become more and more noticeable. It also seemed to become slightly boring to a certain extent as the audience were seeing the same shots in a similar environment, over and over again. This criticism was very constructive as it allowed the music video to become more interesting rather than seeing the same shots all the time.

Evaluation Question Three

From my audience feedback I have learned a lot. It has allowed me to understand what needs to be improved in my media products and therefore can only be positive as it just gives me more ideas about how to make my work better. I have been given positive feedback which is good however negative feedback is very useful as however good my work is, it can always be improved. My audience feedback came from mainly teenagers aged between 17 and 18 years old which were very helpful as this age group was properly the main group out of the whole target audience. I received lots of feedback, but not just for the Music Video, I also received feedback for my Ancillary DVD tasks which was also very helpful.

Evaluation Question Two - Images

Both the music video and ancillary texts are linked through images you can see in both pieces of work. For example in the video there are lots of shots of speakers, turntables and band instruments. These can be seen in the ancillary texts where I have taken actual pictures from the video and seperate pictures, and used them in the ancillary work. These are links that the audience can clearly see and know that they relate to each other. As I have previously mentioned, the music video has a very urban, natural and original feel to it, so I needed to choose the right font to use in the ancillary texts to best represent the bands image. Therefore I decided to choose a font similar to a graffiti style. It was not an extreme type of graffiti however it just has the style of it to represent the urban yet natural and original theme.

Evaluation Question Two - Colours

The bold colour of red features in my music video quite frequently and so because of this I used it as the main colour for my ancillary tasks. The titles of the band on all parts of the DVD cover and among other things are mainly in red. Sticking with the urban theme through the music video, I decided to have a grey/silver metallic colour for the background of the DVD covers to reflect this urban theme as well as reflect the shots in the video such as the stairs and railings from the start.

Evaluation Question Two

Firstly my task was to create a music video as my main product. Then once I had created the music video I then had to create the ancillary tasks which consisted of the DVD covers to promote my band. My band was called South of the Drop and I used the song “Tarantula” by the band Pendulum. As I had created the music video first it allowed me to have more ideas about how to link the music video to the ancillary tasks. The music video was very much filmed outside apart from the small band sequence that we had which is common in nearly all types of music videos. As it was primarily filmed outside I knew I needed the right kind of setting for my ancillary tasks, and so I used very urban and gritty pictures for the front cover. There is the patch of grass and the metal gate which relates to my music video through the forest-type shots at the start and the shots of the gate railings and the metal emergency exit stairs.

Evaluation Question One - Bordwell and Thompson

My media product uses and follows the conventions of real media products through editing types. Bordwell and Thompson have an editing theory of “Rhythmic” where the shots in the product are edited to change in time with the beat of the music. This was quite a challenge when creating the Music Video as the beginning of the song is very slow and low tempo whereas when the beat “drops” and the pace and tempo quickly rises and so clips are changing every half a second. However there was enough footage to use to be able to edit enough clips to fit in with the song, as there was a lot of space to fill with very short length clips